This causes a certain kind of inadequacy at the new modes of sign production. Caught in such a dynamic of society, the modern man loses the coherence of the signs systems of the previous civilization. The rhythm of social change is staggering. In such a society, prefigured even since from the beginning of the Judeo-Christian paradigm, where the events of the myth have been replaced by the linear perspective of history, "the modern man lives in disorientation" (Culianu). One of the problems of global society is that it "produces a lot of entropy," the immediate effect being "anonymizing the individual" (Lévi-Strauss).
Such a project is ment to elaborate a semiotic model of the ways in which certain traditional cultural practices and experiences are recovered, learned and transmitted socially, from the perspective of the theory of cultural tradition and cognitive transmission (Culianu). This paper stems from a broader research project concerning "Sense Keepers", people who carry on the story of traditional crafts.
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